I’m a conceptual art director with a soft spot for simple ideas. The kind that feel obvious in hindsight, but are often the hardest ones to crack.

Before this, I spent years as a freelance photographer, shooting almost anything you can think of, while living out of a suitcase. At one point, I almost became an influencer. But that’s a story for another time.

Now, I channel that experience into creative work that’s as human as it is well-crafted.